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getting the ad in front of more eyeballs."
At the time, Chief Operating Officer Sheryl Sandberg said that ads systems are "built over time through continual tweaking." She added that Facebook's existing ad offerings were doing well but "undersell Facebook's broader opportunity."
If the Telegraph report is correct, Engagement Ads have had a massive tweak; companies will be able to pose questions to and receive feedback from selected members in real time based on user information that
Randi Zuckerberg, Facebook's Global Markets Director, told the Telegraph that companies are excited about this new polling system. "It takes a very long time to do a focus group, and Businesses often don't have the luxury of time. I think they liked the instant responses," she said.Facebook's advertising Attempts
Facebook's foray into advertising over time has been weak at best. Forrester's Jeremiah Owyang has called Facmarketig toolset 'confusing', adding that brands will only succeed with engagement advertising if they lean on user behaviors like communication, self-expression, and social exploration.
When Facebook launched it's much hyped advertising strategy
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